Breitling #LegendaryFuture: Through the eyes of a Breitling action hero

Legends stay in the past unless you make them relevant again. When Breitling asked us to boost their cultural relevance with a younger audience, women and modern adventurers, we accepted the challenge. Especially because they offered us the chance to shoot with their Top Gun pilots, WWII planes and actual jets!


Creative vision: #LegendaryFuture

We wanted to tell a time-travelling story across their social channels that celebrated the past but also connected them with adventurers today.

Brand film
For the main film, we deliberately flashed between moments of past and present aviation, motorsport and sea sport thills. Using POV storytelling we allowed the viewer to imagine what it would feel like to fly, ride and surf their way into brave new experiences with Breitling by their side.

Baselworld roadshows
Instead of the predictable luxury junkets, we dawned POV headcams to let you experience the show first-hand from a male and female perspective.

History content
It’s incredible to have so much history to be proud of but how to share it for today’s audience? We created mini films, timelines and signature watch content to demonstrate Breitling’s eternal pioneer spirit and devotion to precision craft.

Co-directors: Alison Scorgie & Toby Weston