Vivid Vaseline: Elevating Vaseline into premium beauty

Vaseline has been a trusted healing skin helper for over 150 years by doctors, parents and now a legion of Tiktok-slugging skincare fanatics… but it has struggled to feel premium. With an exciting new brand mission to give every body healthy skin, they asked for photography, e-commerce assets and global digital brand guidelines to help them break into beauty.

Creative vision: Vivid Vaseline
We wanted Vaseline to feel proud and fresh with a collection of bold new images and digital assets that showcased its new pack designs, healing textures and used powerful brand iconography of the V to symbolize Vaseline and its vivid, versatile variants for every body.

By playing with the V in perspex, ingredients and design, we showed how the V also means variety, which supports the philosophy of giving every body healthy skin. 

Using a new vivid but soft, colour palette, we brought fresh energy and confidence to the brand world that still works with its navy blue signature world.

Photographer: Pawel Pysz
Stylist: Adam Ziska