Hey there! I’m a creative director and writer-director who is all about building brands that people talk about. Brands that are emotional, inclusive, attractive and brave. I’ve been in the game long enough to know that good work is easy, but clear, chic work comes from collaborative, talented teams who also love making creative that really works. I’m also one of those famously kind Canadians who just wants to make cool stuff with nice people.

I’ve had the privilege over the last 15 years of working with Chanel, L'Oréal, adidas, Nike, Levi’s and Breitling, just to name a few. Recently, I spent three years building Unilever’s in-house beauty team of 130 creatives worldwide, which was a quite a ride. I have kickstarted agencies, co-founded an immersive yoga company and I make female gaze zeitgeist films in my spare time.

Although I’ve built a name for myself in lifestyle and beauty, I’ve also made some music videos, films and immersive experiences for health, wellness, sports, finance and tech. I’ve created social, editorial, branded entertainment and documentaries for Huck magazine, i-D magazine, Vogue and Vice.

I love helping brands take risks, make waves and redefine their purpose in any medium, but especially social. If you’re ready to take a leap, I’d love to collaborate with you. How can I help?