L'Oréal x PFW, Boots & TikTok @ Piccadilly
Every Paris Fashion week L'Oréal hosts a runway show celebrating beauty, fashion and diversity that is open to the public and broadcast live. For 2024 they wanted to connect London and Paris with a 7-day event with Boots, TikTok and an army of 300 influencers.
LIVE TikTok Super Brand Day
Immersive Boots Experience
NEW UK L’Oréal ambassadors
Le Défilé Paris Fashion Week 2024
TikTok livestream
Highest ever weekly GMV worldwide
First TikTok Super Brand Day in UK
Record-braking 187K GMV(gross sales)
12h livestream
Immersive Boots Experience
7 days
8000 people engaged
300 influencers
700+ social posts
Run club
Masterclasses
4.1K people trained to Stand-up against Street harassment
Best week ever for L’Oreal in Boots
Doubled online sales YOY
Le Défilé Paris Fashion Week 2024
500+ watched live at Piccadilly Circus
UK ambassadors: Simone Ashley &
Rochelle Humes