BRANDING: Strategic art and copy
I’ve always thought brands are like people. Each has a unique tone of voice, style, motivations and needs. I’ve written and art directed brand books for Diesel, Wella and Unilever’s Allthingshair, Simple, St. Ives and Vaseline. After this I often go on to write and direct brand films that bring their world to life.
BRANDING: Art-direction-lead identities
Over the three years I worked at Unilever, I was tasked with helping to premiumise their global portfolio of beauty brands. Part of my secret? We started with iconic, art direction-lead storytelling.
Simple branding: Design-lead rebrand
Vaseline branding: Design-lead visual identity
COPY
I’ve been a writer my whole life.
20 years professionally.
15 years in advertising.
6 years in film.
Starting with teenage mysteries and historical romances penned in my tree-fort to journalism, then advertising and now film. I love stories that are more entertainment than ads. And often, the audience agrees.
Queer of the year - Tourism Montréal
Danone Canada
Diesel Jogg Jeans
Unilever: Equality isn’t equal. #EQUITYIS