Danone Canada branding & copy

Insight
Falling sales in 2010 caused Danone to realise they needed to sell more than yogurt. They wanted to position its products as functional foods with preventative nutritional properties.

Idea
Across all products, we associated Danone with health, wellness, having an active lifestyle and a positive mindset. This came to life slightly differently with each product but the branding stayed the same.

Deliverables
Facebook page
Danone.ca
8x product pages
Articles: functional foods, nutrition, gut health, cardiology
Danactive Quest for Balance quiz & content with Debbie Travis

Impact
36M impressions
across all sites and social

Insight
If you think it’s hard to get a middle-aged man to visit the doctor, try getting him to eat yogurt. Tasked with the 2010 Canadian launch of a cholesterol-lowering yogurt for men, we tried... honesty.

Idea
In 2011, another push was needed to simply explain what plant sterols are: extracts from vegetables like tomatoes.

Impact
200% more popular than the first
Drove 6,000 people to the site.