Do anything in Diesel Jogg Jeans

I was brought into i-D magazine to lead luxury storytelling campaigns for Diesel including their Jogg Jeans launch music video, a denim platform and TOV for brand guidelines.

Insight
Cotton-denim jeans are notoriously flexible and comfortable, but how do you say this with Diesel’s famous irreverent TOV?

Idea: Do this + that in Jogg Jeans
Even before the pandemic where sweat pants became our uniform, Diesel created genius comfort jeans. Therefore, our creative idea showed that you can do… literally, everything ;)

Directors: AB/CD/CD
Production: Partizan
Cast: Anja Konstantinova