Go beyond fitness with more motivation

Insight
Working out is easier with a little motivation, music or company… no matter what gets your endorphins soaring. Samsung wanted to show how its new smart galaxy exercise watches and headphones are there for any athlete during any activity.

Idea: Go beyond fitness
We wanted to show people exercising regardless of the the challenges, abilities and societal prejudice. So we gathered pairs of real athletes to team up and work it with the motivation of each other and support of Samsung’s encouraging technology.

To accelerate energy of the film, as a workout intensifies, we created an original soundtrack using breath from each athlete and sounds from their sports.

Director: Mollie Mills