Simplifying skincare with elegant realism & iconic storytelling 

Insight
Simple was once the No. 1 UK skincare brand but a flood of new beauty brands meant they needed… a total brand makeover.

Idea: The Simple Truth
Before we came up with the Simple Truth idea, where we debunked skincare myths and shared helpful facts, our rebrand began from the ground up, or, from the feeds forward. 

Art direction: Elegant Realism
Elegant Realism confidently elevates Simple’s products but also incorporates signature brand iconography alongside accessible UGC and engaging social posts.

Brand book
This lead to a new brand book uniting Elegant Realism with our Simple Truth philosophy of making skincare easier to understand. Next we created a Simple Truth TVC and social myth-busting assets using this unmissable look and feel.

The Simple stripe
Inspired by our pack artwork, the Simple stripe unites our brand world, has become iconic visual identity tool and offers endless branding opportunities including: a shelf, a graphic device or an overlay element.

Still life photography: Pixeleyes
Styling: Adam Ziska