Queer of the Year x Tourisme Montréal

Insight
Tourisme Montréal hosts a reality show and contest every year to promote Montreal as a LGBTQIA+ friendly city with a mission to find the brightest star under the rainbow. But how do you top the fabulousness of the previous year?

Idea
We teamed up with queer-ally comedian Mikela Bierma who created the Youtube show Disappointing Gay Best Friend and I co-wrote 5x comedy sketches with her designed to outline the four things we were looking for in all contestants. 

Impact
Boomerang best content campaign 2011